Какой стр считается хорошим: Какие показатели CTR считать хорошими и существует ли эталонный CTR

CTR – что это такое? Как его посчитать и какой СТР является хорошим

Здравствуйте, дорогие подписчики. Наверняка многие из вас в интернете сталкивались с таким словом как СТР, но вот, что это такое знают далеко не все. В этой статье я расскажу, что такое CTR, как он считается, а так же вы узнаете, какой показатель кликабельности является хорошим.

Что такое CTR?

CTR (в переводе с англ. «Сlick-Through Rate» – «показатель кликабельности») – это метрика, которая показывает количество посещений вашего ресурса после просмотра рекламы.  Данный показатель позволяет понять, насколько ваша реклама заинтересовала пользователя.

В простонародье само название СТР, очень часто произносится как «си-ти-ар» или, реже, «це-те-эр». Эта метрика является одной из самых важных в любой рекламной компании.

Формула расчета CTR

CTR = кол-во кликов / (кол-во показов * 100)

, где:

• CTR – это показатель кликабельности
• Кол-во кликов – это количество кликов по вашему объявлению
• Кол-во показов – это количество показов вашего объявления

Пример: допустим, ваша контекстная реклама в Яндекс Директ была показана 1000 раз, и по ней было произведено 10 кликов. В итоге у вас получается СТР равный 1%.

Какой CTR является хорошим?

После того как мы разобрались с основными понятиями стоит разобраться и с тем какой CTR вообще является хорошим. Это даст вам возможность понимать, как обстоят дела в вашей рекламной компании.

– Для контекстной рекламы

Вообще все, что касается контекстной рекламы и СТР на ней, как правило, зависит от ключевых фраз, под которые составляется объявление. Все ключевые фразы разделяются на три типа: коммерческие, информационные и навигационные.

• Информационные – к ним относятся большинство запросов с поиска. Для этого типа фраз считается хорошим, если показатель кликабельности находится в диапазоне от 3 до 8%.
• Коммерческие – к ним относятся такие фразы, которые содержать «купить», «заказать», «отзывы» и тому подобные. Для них считается хорошим если показатель кликабельности находится в диапазоне от 1 до 5%, бывают случаи когда он достигает 10-20%.
• Навигационные

– Для баннеров

На самом деле все, что касается показа баннеров, зачастую получает более низкий показатель кликабельности, чем та же контекстная реклама. Происходит это в первую очередь из-за  того, что аудитория, по которой мы показываем объявление, не имеет четкого выраженного намерения купить.

К примеру, компания считается успешной, если ее средний CTR, равен:

• для РСЯ (Яндекс) = 0.4%
• для КМС (Google Adwords) = 0.08%

Кроме этих двух есть так же биржа баннерной рекламы Rotaban, но каких-то более менее адекватных данных по ней я не нашел.

– Для таргетированной рекламы

Все что касается таргетированной рекламы зачастую, так же имеет не высокие показатели СТР. Причина здесь по сути та же что и у баннерной рекламы, а именно объявление зачастую идет по аудитории, у которой нет четкого намерения купить.

К примеру, таргетированная реклама считается успешной, если её средний CTR, равен:

• для Вконтакте = 0,1%
• для Facebook = 0,9%

Как увеличить CTR?

Для увеличения показателя кликабельности, я могу посоветовать вам следующее:

• разделяйте ключевые слова на группы
• разделяйте поиск, РСЯ, КМС и ремаркетинг
• сужайте типы соответствия
• используйте минус слова
• таргетируйтесь на определенную аудиторию
• пробуйте настраивать таргет по конкретным площадкам
• если у вас не получается увеличить СТР попробуйте так же дополнительно изучить курсы по интернет маркетингу.

Итог:

CTR – это один из самых важных показателей эффективности ваших объявлений. Если вы до сих пор еще не используете  этот показатель в своей практике, то безусловно вам пора начать это делать. На этом все. Как всегда желаю вам добра и море позитива

Если данная информация была полезна для вас и вам понравилась статья про то, что такое CTR, его формулы а так же как его можно повысить. Пишите свои комментарии и предложения. С уважением Юрий, до встречи на страницах блога iprodvinem.ru.

90000 90001 Learning English | BBC World Service 90002 90003 90004 90005 90006 90004 90003 90009 90010 90011 90006 90004 90014 90006 90004 90014 90006 90004 90014 90006 90004 90014 90006 90004 90026 90010 90028 90006 90004 90031 90004 90033 90034 Note that 90035 however 90036 and 90035 nevertheless 90036 are normally placed in initial position in a sentence when contrasting two ideas.They can, however, also come in mid position or end position: 90039 90040 90041 90042 There will be no more pay increases this year. That is for sure. We have, 90035 however 90036, agreed to carry out a full review of pay and conditions. We have agreed, 90035 nevertheless 90036, to carry out a full review of pay and conditions. 90047 90048 90041 90042 He’s still able to get around quite well.90051 His whole life has been plagued by illness, 90035 however 90036. 90051 His whole life has been plagued by illness, 90035 nevertheless 90036 90047 90048 90059 Less formal equivalents of 90035 however 90036 and 90035 nevertheless 90036 would be 90035 even so, in spite of this, yet 90036 or 90035 yet..still 90036. These alternatives would be better suited to spoken English discourse: 90040 90041 90042 She’s really quite ill and has been for some time.90035 Even so / In spite of this 90036 she remains in good spirits. 90047 90048 90041 90042 He has over a million pounds in his bank account. 90035 Yet 90036 he 90035 still 90036 gets up at six every morning to go to work. 90047 90048 90059 90004 90026 90086 90087 90010 90014 90006 90004 90014 90006 90004 90031 90006 90004 90031 90006 90004 90031 90006 90004 90026 90010 90014 90004 90014 90004 90014 90004 90112 90035 however and nevertheless: for counter-argument 90036 90034 If you need to write essays, it is also useful to use 90035 however, nevertheless, nonetheless 90036 or 90035 even so 90036 to introduce the final part of a three-part structure: 90039 90034 * in the first part you might outline an argument, introducing it perhaps with 90035 it is often said 90036; 90039 90034 * in the second part you might indicate that there is supporting evidence using 90035 it is true 90036 or 90035 certainly 90036 to introduce these ideas; 90039 90034 * in the third part introduce the counter-argument with 90035 however 90036 or one of the other discourse markers listed above.90051 90039 90040 90041 90042 90035 It is said 90036 that water pollution is one of the greatest evils in this country. 90047 90048 90041 90042 90035 It is true 90036 that more and more factories are being built along this stretch of the river and that a certain amount of waste will inevitably be discharged into the river. 90047 90048 90041 90042 90035 However 90036, in all the discussions that I have had with these firms ‘representatives, I have not found one who does not have a responsible attitude to environmental protection.90047 90051 90048 90059 90004 90014 90004 90026 90010 90162 90162 90164 90164 90164 90026 90010 90014 90004 90014 90004 90031 90004 90175 90034 90035 moreover: for adding 90036 90039 90034 I often find when marking essays that moreover is used as an alternative to however.But be careful here. It does not have the same meaning. 90035 Moreover 90036 is the very formal equivalent of 90035 futhermore 90036 or 90035 in addition 90036 which would be the least formal of these three. These adverbs should be used to support or to add information to what has already been said: 90039 90040 90041 90042 The refugees are desperately short of food. They have very little shelter to protect them from the winter winds that are now blowing.90035 Furthermore 90036, they are desperately in need of medical supplies. 90047 90048 90041 90042 She had noticed that there was a man sitting in the second row of the stalls to her right who was observing her, rather than watching the play. 90035 Moreover 90036, he seemed to be smiling at her as if he recognised her. 90047 90048 90059 90004 90031 90004 90026 90010 90162 90162 90164 90164 90164 90026 90010 90014 90004 90014 90004 90014 90004 90014 90035 in conclusion 90036 90034 Finally, remember that if you are writing essays, it is useful to introduce the final paragraph with one of these expressions: 90035 to conclude, in conclusion, to sum up 90036: 90039 90034 90035 In conclusion 90036, it is clear that pollution will continue to plague our planet for the foreseeable future.90035 However 90036, if individuals and governments act responsibly, there may come a day in the not too distant future when a more optimistic outlook is justified. 90051 90039 90004 90014 90004 90026 90010 90162 90162 90162 90162 90162 90026 90010 90162 90162 90164 90164 90164 90026 90086 90253 90010 90255 90006 90004 90014 90006 90004 90031 90006 90004 90175 90034 If you would like more practice more please visit our 90035 90267 Message Board 90268 90036 in the 90035 You, Me 90036 90035 and Us 90036 part of our website.90039 90004 90031 90006 90004 90026 90086 90004 90086.90000 90001 CAE Reading and Use of English Practice Test 6 90002 90003 You are going to read a magazine article about success and how to attain it. For questions 90004 31-36 90005, choose the answer (90004 A, B, C 90005 or 90004 D 90005) which you think fits best according to the text. 90010 90011 Secret to Success 90012 90003 Most of us have been on the receiving end of an inspirational speech. Usually it is delivered by a former Olympian at a company conference and is all about the big M: motivation.It is sometimes eloquently delivered and often fun to listen to but most people leave the room wondering how thirty minutes of biographical information about a rowing champion is going to help them back in the office. Nobody would dispute that motivation is a key driver of performance but this knowledge does not help many of us understand where it comes from. Listening to a sportsperson speaking about their own personal journey may be uplifting but how is it going to leave a lasting and usable legacy in terms of how you approach your job? It is almost insulting to think it could.90010 90003 It is not anecdotes we need, so much as a science of performance, underlying principles that help unlock the question of why some people work hard and excel while others do not; why some are committed to what they are doing while others exist in a state of semi-detachment. It is a question with ramifications not just for business but for education. And, fortunately, the answers are beginning to emerge. To see how, we need to take a step back and ask a deeper question: where does excellence come from? 90010 90003 For a long time, it was thought that the answer hinged, in large part, upon talent.Hard work may be important but if you do not have the ability, you are never going to become top class. It is the notion that high-level performers have excellence encoded in their DNA. 90010 90003 It turns out that this point of view is mistaken. Dozens of studies have found that high-flyers across all disciplines learn no faster than those who reach lower levels of attainment — hour after hour, they improve at almost identical rates. The difference is simply that high achievers practise for more hours.Further research has shown that when students seem to possess a particular gift, it is often because they have been given extra tuition at home. 90010 90003 The question of talent versus practice / experience would not matter much if it was merely theoretical. But it is much more than that. It influences the way we think and feel, and the way we engage with our world. And it determines our motivation. To see how, consider an employee who believes success is all about talent — this is known as the ‘fixed mindset’.Why would they bother to work hard? If they have the right genes, will not they just cruise to the top? And if they lack talent, well, why bother at all? And who can blame someone for having this kind of attitude, given the underlying premise? If, on the other hand, they really believe that practice trumps talent — the ‘growth mindset’ — they will persevere. They will see failure as an opportunity to adapt and grow. And if they are right, they will eventually excel. What we decide about the nature of talent, then, could scarcely be more important.90010 90003 So, how to create a growth mindset within an organisation? Interventions which have presented participants with the powerful evidence of how excellence derived from perseverance — which explains the possibility of personal transformation — have had a dramatic impact on motivation and performance. When this is allied with clearly identifiable pathways from shop floor to top floor, so that employees can see the route ahead, these results are strengthened further. 90010 90003 Businesses that focus on recruiting external ‘talent’ with ‘the right stuff’ on the other hand, and who neglect the cultivation of existing personnel, foster the fixed mindset.A rank-and-yank appraisal system is also damaging because it suggests that the abilities of those ranked the lowest can not be developed. In short, an ethos constructed upon the potential for personal transformation is the underlying psychological principle driving high performance. It is an insight that is not merely deeply relevant to business but to any organisation interested in unlocking human potential. 90010 90003 90004 31 90005 The writer is concerned that motivational speeches do not 90030 carry conviction.90030 give useful advice. 90030 interest the audience. 90030 respect the listeners. 90010 90003 90004 32 90005 The writer believes we should learn more about 90030 the factors behind motivation. 90030 the ways people’s commitment to tasks can be developed. 90030 the importance of workers ‘different principles. 90030 the similarities between practices in business and education. 90010 90003 90004 33 90005 Research suggests that successful people 90030 do not need to work hard.90030 have an innate talent. 90030 benefit from personal training. 90030 can learn very quickly. 90010 90003 90004 34 90005 In paragraph 5, the writer poses several direct questions in order to 90030 make readers consider their own experiences. 90030 invite comment. 90030 emphasise his point. 90030 consider different situations. 90010 90003 90004 35 90005 According to the writer, employers need to 90030 encourage ambition in their employees. 90030 ensure employees know their place in a company.90030 record the development of each employee. 90030 reward good performance of their employees. 90010 90003 90004 36 90005 The writer uses the phrase оf rank-and-yank appraisal system to refer to 90030 insufficient investment in personal development. 90030 promotion that is too rapid. 90030 an acceptance of poor performers at high levels. 90030 changing the recruiting strategy of a company. 90010 90075 90003 90077 For this task: Answers with explanations :: Vocabulary 90078 90010 90080.90000 British Superstitions 90001 90002 Superstitions can be defined as, «irrational beliefs, especially with regard to the unknown» 90003 (Collins English Dictionary) 90004 90005 General Superstitions 90004 90007 90008 Lucky to meet a 90009 black cat 90010. Black Cats are featured on many good luck greetings cards and birthday cards in England. 90004 90008 Lucky to 90009 touch wood 90010. We touch; knock on wood, to make something come true.90004 90008 Lucky to find a 90009 clover plant with four leaves 90010. 90004 90008 90009 White heather 90010 is lucky. 90003 90004 90008 90004 90008 A 90009 horseshoe 90010 over the door brings good luck. But the horseshoe needs to be the right way up. The luck runs out of the horseshoe if it is upside down. 90004 90031 90002 Horseshoes are generally a sign of good luck and feature on many good luck cards.90004 90007 90008 On the first day of the month it is lucky to say «90036 white rabbits, white rabbits white rabbits 90037,» before uttering your first word of the day. 90004 90008 90009 Catch falling leaves in Autumn 90010 and you will have good luck. Every leaf means a lucky month next year. 90004 90008 Cut your 90009 hair 90010 when the moon is waxing and you will have good luck. 90004 90008 Putting money in the pocket of new clothes brings good luck.90004 90031 90007 90008 Unlucky to walk underneath a 90009 ladder 90010. 90003 90004 90008 Seven years bad luck to 90009 break a mirror 90010. The superstition is supposed to have originated in ancient times, when mirrors were considered to be tools of the gods. 90004 90008 Unlucky to 90009 see one magpie 90010, lucky to see two, etc .. 90004 90008 Unlucky to 90009 spill salt 90010.If you do, you must throw it over your shoulder to counteract the bad luck. 90004 90008 Unlucky to 90009 open an umbrella in doors 90010. 90004 90008 The 90009 number thirteen 90010 is unlucky. Friday the thirteenth is a very unlucky day. Friday is considered to be an unlucky day because Jesus was crucified on a Friday. 90004 90008 Unlucky to put 90009 new shoes on the table 90010. 90004 90008 Unlucky to 90009 pass someone on the stairs 90010.90004 90031 90005 Food Superstitions 90004 90007 90002 When finished eating a 90009 boiled egg 90010, push the spoon through the bottom of the empty shell to let the devil out 90004 90002 In Yorkshire, housewives used to believe that 90009 bread 90010 would not rise if there was a corpse (dead body) in the vicinity, and to cut off both ends of the loaf would make the Devil fly over the house! 90004 90031 90005 Table Superstitions 90004 90007 90008 If you drop a table knife expect a male visitor, if you drop a fork a female visitor.90004 90008 Crossed cutlery on your plate and expect a quarrel. 90004 90008 Leave a white tablecloth on a table overnight and expect a death. 90003 90004 90031 90005 Animal Superstitions 90004 90007 90002 Animals feature a lot in our superstitions as they do in superstitions around the world. 90004 90002 One ancient British superstition holds that if a child rides on a 90009 bear 90010 ‘s back it will be protected from whooping-cough.(Bears used to roam Britain but now they are not seen on our shores) 90004 90002 In some parts of the UK meeting two or three 90009 Ravens 90010 together is considered really bad. One very English superstition concerns the tame Ravens at the Tower of London. It is believed if they leave then the crown of England will be lost. 90004 90002 It is said to be bad luck if you see 90009 bats 90010 flying and hear their cries. In the middle ages it was believed that witches were closely associated with bats.90003 90004 90002 If a 90009 Sparrow 90010 enters a house it is an omen of death to one of the people who live there. In some areas it is believed that to avoid bad luck, any Sparrow caught must be immediately killed otherwise the person who caught it will die. 90004 90002 In some areas black Rabbits are thought to host the souls of human beings. 90009 White Rabbits 90010 are said to be really witches and some believe that saying ‘White Rabbit’ on the first day of each month brings luck.A common lucky charm is a Rabbit’s foot, but not for the Rabbit. 90004 90002 It is thought very unlucky to have the feathers of a 90009 Peacock 90010 within the home or handle anything made with them. This is possibly because of the eye shape present upon these feathers i.e. the Evil-Eye associated with wickedness. 90004 90002 90004 90031 90005 Wedding Superstitions 90004 90007 90002 Bride and groom must not meet on the day of t 90004 90031.90000 90001 CAE Reading and Use of English Practice Test 15 90002 90003 You are going to read an internet article about a work policy of unlimited leave time. For questions 90004 31-36 90005 choose the answer (90004 A 90005, 90004 B 90005, 90004 C 90005 or 90004 D 90005) which you think fits best according to the text. 90014 90015 Unlimited Time Off Work 90016 90003 90018 Barnaby Spence considers a new idea from the world of big business 90019 90014 90003 The founder of a multinational corporation recently announced that his company would no longer be keeping track of its employees ‘paid holiday time.The move was apparently inspired by an internet company which has instigated a similar policy. According to the founder of the multinational corporation, the idea came to him via a cheery email (reproduced in many newspapers) from his daughter. In it she sounds suspiciously like a copywriter from her father’s media team. Setting aside the fact that the means by which the announcement was made seems like a hollow attempt at ‘humanising’ what may turn out to be a less than generous policy decision, let us ask: is the idea practical? 90014 90003 The internet company and the multinational corporation are fundamentally distinct — the former has 2,000 employees and provides a single service, while the latter has 50,000 employees with dozens of subsidiary companies providing services as diverse as financial services, transport, and healthcare.The approach of ‘take as much time off as you want as long as you’re sure it will not damage the business’ seems better suited to a smaller company where employees have a better idea of ​​each other’s workloads and schedules, and so may be more comfortable in assessing whether their absence would harm the business — in any case a problematically abstract notion. 90014 90003 The founder of the multinational has stated that his employees may take as much leave as they want, as long as they ‘feel a hundred percent comfortable that they and their team are up to date on every project and that their absence will not in any way damage the business — or, for that matter, their careers.’Is it possible to be that sure? No matter how many loose ends you manage to tie up in advance of a holiday, there is always a mountain of work to come back to. That is simply the nature of leave; you put your work on hold, but its accumulation is inevitable and beyond your control. Someone who follows these guidelines would likely not go at all, or, at the very least, would feel overly guilty about going. Increased levels of guilt lead to stress and this, together with workers not taking sufficient leave, would lead to a decrease in productivity in the long run.90014 90003 The situation could be compounded by pressure from colleagues and office gossip concerning who was off when, and for how long. Such pressure already affects decisions such as when to start and end the working day. Particularly in the corporate sector, there is a culture of working late, and it is easy to see how this could translate into a ‘no holiday’ culture in a company with unlimited leave, where workers compete for promotion. Similarly, if the feelings of safety and entitlement that statutory leave provides are removed, people may feel unable to take the leave they require for fear of appearing lazy.Essentially, they would no longer have their legal entitlement to fall back on. Perhaps then, the policy would result in a sort of paralysis, where workers did not feel able to take their entitled leave, or, they might continue to use their statutory rights as a guideline, leaving the policy obsolete. 90014 90003 Modern technology, which allows us to receive work messages whenever and wherever we are, has blurred the distinction between work and leisure time. The internet company apparently began their unlimited leave policy when their employees asked how this new way of working could be reconciled with the company’s old-fashioned time-off policy.That is to say, if their employer was no longer able to accurately track employees ‘total time on the job, why should it apply a different and outmoded standard to their time away from it? However, a potentially problematic corollary of having no set working hours is that all hours are feasibly working hours. Employees can never be sure whether or not their working hours are being monitored by their employer, causing them to internalise this scrutiny and become self-disciplining, with possibly destructive effects.Employment law exists for a reason. Workers are entitled to a minimum amount of statutory paid annual leave because periods of rest and leisure are critical to their mental and physical health. The increased morale, creativity and productivity which are cited as the desired results of the unlimited leave policy can all exist independently of worker well-being. I remain doubtful, therefore, as to whether being ‘able to take as much holiday as they want’ is either the true intention or the probable outcome of this policy.90014 90003 90004 31 90005 What does the writer imply about the founder of the multinational corporation? 90034 He is unwise to employ his daughter in his company. 90034 He is dishonestly copying an idea from another company. 90034 He is using his daughter to make a planned change appear more acceptable. 90034 He is merely trying to increase his personal popularity. 90014 90003 90004 32 90005 Which phrase could correctly replace ‘Setting aside’ in the last sentence of Paragraph One? 90034 As an example of 90034 Because we accept 90034 If we ignore for now 90034 Taking as a starting point 90014 90003 90004 33 90005 The writer compares the multinational corporation and the internet company in order to demonstrate that 90034 unlimited leave is more likely to work in a more diverse company.90034 employees in a smaller company have more loyalty to each other. 90034 it is difficult for workers to assess what is best for their company. 90034 what works in one company may be unsuitable for another. 90014 90003 90004 34 90005 What does the writer state about the unlimited leave policy in the third paragraph? 90034 It increases the employees ‘workloads. 90034 It sets unreasonable criteria to consider before leave can be taken. 90034 It could harm the employees ‘careers in the long term.90034 It makes them feel under an obligation to take leave at inappropriate times. 90014 90003 90004 35 90005 What generalisation does the writer make about office workers in the fourth paragraph? 90034 They can often be unaware of their legal rights. 90034 They can have a strong influence on each other’s behaviour. 90034 They tend to be more productive when there is a promotion on offer. 90034 They prefer to have fixed guidelines regarding terms and conditions. 90014 90003 90004 36 90005 In the last paragraph, the writer questions whether 90034 it was really the staff at the internet company who had the idea for an unlimited leave policy.90034 employees can be trusted to keep track of their working hours. 90034 abolishing a fixed work timetable actually gives workers more freedom. 90034 it is time to update the employment laws relating to paid leave. 90014 90079 90003 90081 For this task: Answers with explanations :: Vocabulary 90082 90014 90084.